All work
Consumer Tech E-commerce
Viron
Online store for smart gadgets, Starlink equipment and consumer tech in the UAE, which grew out of FederalTec. Shopify operations, product strategy, branding, pricing and digital marketing.
- What I did
- Shopify · Product Strategy · Branding · Marketing
- Built on
- Shopify
- Status
- Active
The challenge
Selling consumer tech online, where product selection, pricing, availability, payments and fulfilment decide whether ads make money.
What I did
- Ran the Shopify operations and product catalogue
- Worked on product strategy, branding and pricing
- Planned and ran the digital marketing
The result
The project changed how I measure marketing: by acquisition cost and profit across the whole purchase journey, not by traffic or clicks.
Let's talk about your project.
Tell me what your business does and what you want more of. The first conversation is free, and you'll get an honest view of what's working and what isn't.
- First conversation is free
- Arabic and English
- You own every account
